Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

In Day Trading Attention, Gary Vaynerchuk, renowned entrepreneur and social media marketing expert, explores innovative strategies for building brand and driving sales in today’s ever-evolving digital landscape. Vaynerchuk reveals how modern advertising techniques can unlock significant growth, utilizing “underpriced attention” across emerging and established social platforms.

Drawing insights from his 20+ years in marketing and entrepreneurship, Vaynerchuk examines the rise of content distribution trends like the “TikTokification of Social Media,” where success hinges on content that resonates with user interests rather than follower counts. He provides actionable advice on crafting stories and ads that captivate audiences on social media, regardless of brand size or follower base.

In this essential guide, small business owners, corporations, and creators alike will find the tools needed to navigate the challenges of modern advertising. Vaynerchuk’s step-by-step guidance in this book covers content creation, platform selection, and adapting strategies to maximize visibility and relevance in a competitive digital world.